Deposits from just £99
Flexible and personal to you. With deposits starting from just £99 you're in control. Buy online or instore, and we'll be happy to share a personalised video of your new car, personal to you. How's that for peace of mind.
FOW - The Home of Great Prices.
Not our words, but Auto Trader's...remember you can reserve online for FREE - be quick though as our stock updates daily!
FOW Perks
Who is Auto Trader?
As the UK’s largest digital automotive marketplace, Auto Trader Group PLC has built a reputation on trust with over 40 years of experience in the industry. Did you know Auto Trader are one of the leading digital brands in the UK?
Founded in 1975, Auto Trader was synonymous for it’s magazine and print publications. A new magazine released every Thursday for 38 years until 2013 when Auto Trader would be come a digital only brand - this is where the magic really happens!
Because Auto Trader are a digital brand with the UK’s largest selection of new, nearly new and used cars in one place, they can determine if a car is priced too low or too high, fair, good or great. Of course, with all this data available - aligned with measures such as extra features, service history and owners, prices are more accurate than ever so you can buy your new car with confidence.
Naturally, at FOW we are completely transparent. With over 60 years experience, we check our prices daily and have some great PCP and HP finance options to match your lifestyle. Remember, we don’t have any hidden costs or admin fees, just straight forward, hassle free car shopping - just the way it should be!
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How do I know I’m getting a great deal on my new car?
That’s easy, choosing FOW brings a whole host of benefits, not least experience. With over 100 years of combined knowledge and experience, we’re perfectly placed to help you find the car of your dreams. And we check our prices daily - no nonsense and nationally so you can enjoy the exciting side to car shopping!
Because we’re award winning you’ll enjoy fantastic customer service alongside great prices, and of course perks to help make car shopping easier and more enjoyable.
Don’t forget Auto Trader use the latest measures to determine a vehicle’s valuation - make, model, derivative (e.g. S-Line or AMG Line), age, mileage and optional extras. Because Auto Trader analyse over 450,000 prices everyday you can be sure you’re getting a great deal at FOW. What’s next then? Well you can buy online or instore - we’ll only ask for a £99 deposit, or reserve online for FREE up to 48 hours - no one else offers this.
And you can part exchange or sell your old car to us - it’s really easy and takes minutes to get an instant valuation online. We’ve also got great value finance options - HP and PCP put you in control with the peace of mind you’re locking in an attractive interest rate. Read all about our options here.
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That new car feeling - Irresistible, life-changing and above all else exciting.
It's never been easier to enjoy that new car feeling in style with FOW - explore the benefits here!
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Great prices and flexible finance - find your new car with FOW today!
Award winning Car Supermarket - this is FOW.
That’s why thousands choose FOW for their new car - we’ve perfected car shopping for over 60 years.
By the way, we have thousands of models to choose from, each one prepared to the highest standard alongside a tailored approach to customer care.
Of course, at FOW we’re here with you for the journey and have been recognised as one of the most enjoyable destinations for used car shopping. So much so we’ve won awards for our service, customer care and attention to detail to ensure you have the best possible experience.
Retailer of the Year - 2022
Customer Care Award 2022
Digital Initiative of the Year - 2022
Online Consumer Experience of the Year - 2022
Customer Care Award - 100+ Vehicles - 2022
Car Supermarket of the Year - 2022
Social Media Campaign of the Year - 2022
Auto Trader Highly Rated - 2020, 2021 and 2022
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